Athlos
Personal Design Project
Athlos
Personal Design Project
Athlos is a comprehensive brand identity project for a fitness application that bridges ancient Greek athletic philosophy with modern digital wellness. Born from a passion for training and design, this project serves as both a creative exploration and a vehicle for advancing my brand design, UI/UX, and 3D visualization skills.
The name "Athlos" derives from ancient Greek, meaning "conquest" or "one who competes for a prize," representing the personal journey of self-improvement and the conquest of inner challenges that defines true fitness.
Athlos is a comprehensive brand identity project for a fitness application that bridges ancient Greek athletic philosophy with modern digital wellness. Born from a passion for training and design, this project serves as both a creative exploration and a vehicle for advancing my brand design, UI/UX, and 3D visualization skills.
The name "Athlos" derives from ancient Greek, meaning "conquest" or "one who competes for a prize," representing the personal journey of self-improvement and the conquest of inner challenges that defines true fitness.
Challenge
Challenge
Create a distinctive brand identity that balances ancient Greek inspiration with modern sophistication
Design an intuitive fitness app interface for beginners starting their fitness journey – Develop a cohesive visual system that works across digital platforms and future apparel lines
Establish a premium yet accessible brand presence
Target Audience: Fitness beginners seeking personalized, motivational guidance with an elevated brand experience.
Create a distinctive brand identity that balances ancient Greek inspiration with modern sophistication
Design an intuitive fitness app interface for beginners starting their fitness journey – Develop a cohesive visual system that works across digital platforms and future apparel lines
Establish a premium yet accessible brand presence
Target Audience: Fitness beginners seeking personalized, motivational guidance with an elevated brand experience.
Brand Identity Development
Brand Identity Development
The logo development focused on translating power, elegance, skill, and action—traits of great athletes—into a singular, recognizable form. After extensive exploration, I created the "explosive take-off" running figure as the central brand symbol.
The Running Figure: Captures the moment of explosive movement, symbolizing the beginning of one's fitness journey
Typography: Custom lettering inspired by ancient Greek inscriptions with contemporary refinements
Typeface Selection: Museo Sans Display Black for its powerful presence and excellent readability
Visual Flow: The entire logo maintains a unified flow that users can connect with emotionally.
The final logo design successfully balances aesthetic appeal with functional versatility, creating a mark that feels both timeless and contemporary. The visual identity system provides a strong foundation for brand recognition while remaining flexible enough for various applications.
The logo development focused on translating power, elegance, skill, and action—traits of great athletes—into a singular, recognizable form. After extensive exploration, I created the "explosive take-off" running figure as the central brand symbol.
The Running Figure: Captures the moment of explosive movement, symbolizing the beginning of one's fitness journey
Typography: Custom lettering inspired by ancient Greek inscriptions with contemporary refinements
Typeface Selection: Museo Sans Display Black for its powerful presence and excellent readability
Visual Flow: The entire logo maintains a unified flow that users can connect with emotionally.
The final logo design successfully balances aesthetic appeal with functional versatility, creating a mark that feels both timeless and contemporary. The visual identity system provides a strong foundation for brand recognition while remaining flexible enough for various applications.
Ui Design
Ui Design
The app interface embodies the same principles as the brand identity, sophisticated simplicity that doesn't intimidate beginners while providing the depth serious fitness enthusiasts require.
Developed also some apparel design ideas.
The app interface embodies the same principles as the brand identity, sophisticated simplicity that doesn't intimidate beginners while providing the depth serious fitness enthusiasts require.
Developed also some apparel design ideas.
