The designs show dynamic geometric shapes and angular cuts that mirror the fast-paced, competitive nature of esports. League of Legends character artwork is strategically integrated with bright magenta overlays, creating a cohesive brand filter that transforms game assets into branded content.

These campaigns successfully bridged the gap between gaming culture and professional coaching services by using familiar game aesthetics while maintaining a premium, coaching-focused brand identity. The consistent visual language creates strong brand recognition across multiple touch-points while speaking directly to the competitive motivations of the target audience.