Mimir Consulting
Branding
Mimir Consulting
Branding
This project was a unique blend of ancient symbolism and modern technology, created for an IT consulting firm that draws its name from Mimir, the wise figure of Norse mythology.
The challenge was to create a visual identity that honored both the mythological roots and the contemporary tech world.
This project was a unique blend of ancient symbolism and modern technology, created for an IT consulting firm that draws its name from Mimir, the wise figure of Norse mythology.
The challenge was to create a visual identity that honored both the mythological roots and the contemporary tech world.
I started by combining two Norse runes: Mannaz (which can also be used to write "Mimir" in Old Norse) and Algiz (representing strength and protection) – perfect qualities for an IT consultant who safeguards and empowers businesses through technology.
The breakthrough moment came when I merged these ancient symbols with the "</>" brackets familiar to every developer. This fusion created a logo that speaks both languages: the timeless wisdom of Norse tradition and the cutting-edge world of code and technology.
The final symbol resembles a wise guardian figure, with the coding brackets forming a crown-like element above a shield-shaped head – perfectly embodying both protection and wisdom.
I started by combining two Norse runes: Mannaz (which can also be used to write "Mimir" in Old Norse) and Algiz (representing strength and protection) – perfect qualities for an IT consultant who safeguards and empowers businesses through technology.
The breakthrough moment came when I merged these ancient symbols with the
"</>" brackets familiar to every developer. This fusion created a logo that speaks both languages: the timeless wisdom of Norse tradition and the cutting-edge world of code and technology.
The final symbol resembles a wise guardian figure, with the coding brackets forming a crown-like element above a shield-shaped head – perfectly embodying both protection and wisdom.
The complete brand identity features a modern, sophisticated teal palette with clean cream typography that feels both contemporary and trustworthy. Beyond the logo, I developed business cards, letterheads, and various graphics and patterns that maintain this unique balance between ancient wisdom and digital innovation.
Working on this project reminded me why I love design – finding those unexpected connections that make perfect sense once you see them.
The complete brand identity features a modern, sophisticated teal palette with clean cream typography that feels both contemporary and trustworthy. Beyond the logo, I developed business cards, letterheads, and various graphics and patterns that maintain this unique balance between ancient wisdom and digital innovation.
Working on this project reminded me why I love design – finding those unexpected connections that make perfect sense once you see them.
